SINGAPORE, 5 May 2025 – The World Economic Forum (WEF), in collaboration with GenZero, today announced the launch of Green Fuel Forward, a new initiative designed to scale demand for Sustainable Aviation Fuels (SAF) in the Asia-Pacific (APAC) region.
Announced during the GenZero Climate Summit 2025, Green Fuel Forward seeks to build capacity on aviation decarbonisation and catalyse demand for SAF, ultimately contributing to scaling up production facilities in the region. This supports global aviation decarbonisation efforts such as the International Civil Aviation Organisation’s vision for a 5% reduction in the carbon intensity of jet fuel by 2030, while driving innovation and commercialisation of innovative and emerging SAF production technologies.
Green Fuel Forward aims to unite airlines, logistics providers, and corporates operating in APAC under one shared mission: to boost demand for SAF. Organisations who have already agreed to participating in Green Fuel Forward include Air New Zealand, American Express Global Business Travel, Berge Bulk, Boeing, Chooose, Climate Impact X, DBS Bank, DHL, International Energy Agency (IEA), Mizuho, Neste, Qantas Group, Roundtable on Sustainable Biomaterials, Singapore Airlines, Temasek, UOB.
Activities in Green Fuel Forward’s pipeline to spur demand for SAF include workshops and practical guidance tools to help organisations navigate key topics such as environmental integrity, book-and-claim systems, and reporting practices for SAF and SAF certificates (SAFc). Green Fuel Forward participants will also have the opportunity to learn how to undertake a test purchase of SAF and/or SAFc in compliance with competition law, as a hands-on exercise.
Laia Barbarà, Head of Climate Strategy, World Economic Forum, said: “We are thrilled to expand the World Economic Forum’s aviation decarbonisation efforts by creating a targeted program to unlock Asia-Pacific’s immense potential. Green Fuel Forward will complement our well-established and ongoing Airports of Tomorrow and First Movers Coalition activities, increasing knowledge sharing, empowering organisations to procure SAF and creating additional networking opportunities for our local partners and stakeholders.”
Potential of SAF in the region
Asia-Pacific is a prime market for scaling SAF due to its rapidly growing aviation sector, abundant feedstock resources for green fuel production, and increasingly favourable government and industry support. Singapore, Australia and Japan are among the regional countries implementing supportive policy initiatives to encourage faster decarbonisation in the aviation sector. Examples include Singapore’s Sustainable Air Hub Blueprint. It is important to leverage this emerging regulatory environment as well as the purchasing power of private sector organisations to boost demand for SAF. This, in turn, will drive the supply of greener jet fuel while reducing carbon emissions and increasing energy security.
Frederick Teo, CEO, GenZero, said: “The Asia-Pacific region has a unique opportunity to lead in sustainable aviation fuels, but unlocking this potential requires stronger demand signals. Green Fuel Forward can provide the technical clarity and corporate commitment needed to scale SAF adoption by bringing together key industry players to drive the market forward. By mobilising corporates and airlines, we can create the certainty needed to spur innovation, scale production, and make lower-emission flights a reality.”
How to participate
All airlines and corporates based in APAC who are interested in procuring SAF and SAFc can participate in Green Fuel Forward. Participation gives access to educational workshops and activities aimed at driving awareness of SAF as well as guidance and support, in compliance with competition law guidelines, as organisations test the procurement of SAFc independently.
Find out more at https://initiatives.weforum.org/green-fuel-forward/home.
About the World Economic Forum
The World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas. For more information, visit www.weforum.org.
About GenZero
GenZero is an investment platform company focused on accelerating decarbonisation globally. Founded by Temasek, it seeks to deliver positive climate impact alongside long-term sustainable financial returns by investing in opportunities with the potential to be nurtured into impactful and scalable solutions.
Driven by a common purpose to decarbonise for future generations, GenZero recognises the need for a holistic and integrated approach to achieve a net zero world. It adopts a flexible investment approach across three focus areas to drive climate impact: (i) nature-based solutions that help protect and restore natural ecosystems while benefiting local communities and biodiversity; (ii) technology-based solutions that deliver deep decarbonisation impact; and (iii) carbon ecosystem enablers that support the scaling of carbon markets and enable broader industry decarbonisation.
For more information on GenZero, visit www.genzero.co.
Annex
| Spokesperson(s) and Organisation | Quote |
| James Marshall, CEO & Founder, Berge Bulk
|
As a leading global shipowner, Berge Bulk understand the challenges involved in decarbonising the transport and logistics sector. While we work to rapidly reduce our own shipping emissions through efficiency, technology, new fuels, and carbon capture, we are also looking for effective ways to address our Scope 3 emissions. This includes emissions from our business air travel. By joining the Green Fuel Forward alliance, we are committed to utilise sustainable aviation fuels and SAF certificates as part of our decarbonisation strategy. |
| Robert Boyd, Regional Director of Asia-Pacific Sustainability Engagements and Partnerships, Boeing | With its abundant feedstock opportunities and increasingly supportive policy measures to advance SAF, the Asia-Pacific region has a pivotal role to play in creating a more resilient global aviation industry. Green Fuel Forward will play an enabling role in helping airlines in the region increase their uptake of SAF, and underscores Boeing’s strong focus on collaborating locally to enhance the SAF ecosystem. |
| Joseph Beaudin, CEO, Chooose | As a software provider, Chooose is proud to support the aviation sector’s transition to sustainable fuels. Our technology helps airlines across the Asia-Pacific region scale decarbonization initiatives with transparency and efficiency while deepening collaboration with stakeholders across the SAF value chain. By participating in Green Fuel Forward, we’re excited to contribute to aviation’s decarbonization efforts while tailoring solutions to meet the unique needs of APAC markets. |
| Oi-Yee Choo, CEO, Climate Impact X (CIX) | A coordinated ecosystem is essential to move the needle on aviation’s net zero journey. As SAF scales, mechanisms like SAF certificates offer a credible, near-term pathway for airlines and corporates to act now, while catalysing the growth of future SAF supply. At Climate Impact X, we’re proud to work with partners like WEF and GenZero who share our vision of driving environmental impact at scale, and build the market confidence and certainty needed to unlock greater liquidity and investment in SAF. |
| Helge Muenkel, Chief Sustainability Officer, DBS | DBS is proud to be a Champion in the Green Fuel Forward initiative. Aviation plays a critical role in global connectivity and economic growth – but its carbon footprint must be urgently addressed. We believe Sustainable Aviation Fuel (SAF) can be a pivotal tool in the tool kit for decarbonising the sector, complementing other technologies and strategies. Accelerating SAF adoption requires innovation and collaboration across the entire value chain – from sourcing certified, sustainable feedstock to securing strong demand from airlines and other fuel users. Through this initiative, we aim to galvanise industry stakeholders, mobilise capital and shape pathways that will help scale SAF solutions across Asia-Pacific. Our participation reaffirms DBS’ commitment to enabling business transformation, as well as driving real-world impact and a just and inclusive transition for the region. |
| Yasuhiko Ushikubo, Chief Sustainability Officer, Mizuho
Megumi Muto, Deputy Chief Sustainability Officer, Mizuho
|
Mizuho Financial Group is immensely proud to join Green Fuel Forward as a founding member.
We look forward to collaborating with various companies to expand the demand for Sustainable Aviation Fuel (SAF) in the APAC region and to build robust supply and value chains creating viable environmental attributes. As a financial institution, we are dedicated to making significant contributions towards these goals. |
| Carl Nyberg, Senior Vice President, Commercial, Renewable Products, Neste | We are excited to join the Green Fuel Forward initiative as SAF plays a critical role in decarbonising the aviation sector. We are committed to contributing our expertise and resources to help scale SAF demand and production to support the market development in Asia Pacific. This initiative aligns perfectly with our strategy focused on renewable fuels, and we look forward to collaborating with other stakeholders to drive meaningful change. |
| Fiona Messent, Chief Sustainability Officer, Qantas Group | Sustainable aviation fuel is critical for the aviation industry to decarbonise, with strong collaboration across the supply chain key to scaling up production at the pace needed to meet our climate targets. Green Fuel Forward is a significant initiative for the Asia-Pacific region, helping to grow awareness and demand for SAF and supporting Qantas’ ongoing investments in building supply and increasing our use of SAF in key markets. As a leader in Australia’s transition to lower-emissions aviation, we’re proud to work with our Green Fuel Forward partners to drive wider adoption and send a clear signal that there is strong and growing demand for sustainable fuels. Building a thriving SAF industry, at scale, will deliver significant environmental and economic benefits for the region. |
| Elena Schmidt, Executive Director, Roundtable on Sustainable Biomaterials
|
RSB is proud to join Green Fuel Forward as a sustainability champion, supporting the growth of sustainable aviation fuel demand in Asia-Pacific while ensuring credible, high-integrity approaches to environmental and social sustainability. Guided by our globally recognised Principles and multi-stakeholder governance model, RSB brings deep expertise to boost aviation decarbonisation in the region. Our long-standing commitment includes leading sustainable feedstock studies in the region and now guiding a sustainability roadmap for Power-to-X aviation fuels in APAC. Through the RSB Academy and other capacity-building initiatives, we are also equipping companies, workforces, and policymakers with the tools needed to deliver a resilient, net-positive aviation sector. |
| Lee Wen Fen, Chief Sustainability Officer and Senior Vice President Corporate Planning, Singapore Airlines
|
Scaling Sustainable Aviation Fuels (SAF) in the Asia-Pacific region requires more than ambition – it demands collaboration. Singapore Airlines is joining the Green Fuel Forward initiative as this is a useful platform to unite airlines and corporates in building shared demand, while also fostering mutual understanding of SAF pathways and opportunities. This will help to educate and empower a broader ecosystem of like-minded partners who are committed to decarbonising aviation. |
| Kyung-Ah Park, Chief Sustainability Officer, Temasek | As an asset owner, we support our portfolio companies to achieve real-world decarbonisation. We seek opportunities to leverage our networks and ecosystem partners to facilitate industry-wide climate transition. SAF is crucial for accelerating decarbonisation of the hard-to-abate aviation sector, yet it makes up less than 1% of global aviation fuel today. High-integrity SAFc can help bridge the financing gap and catalyse demand for SAF, which will help reduce the green premium and support the scaling of SAF. |
| Eric Lim, Chief Sustainability Officer, UOB | While the sustainable aviation fuel industry is still relatively nascent, we expect future demand to grow as SAFs are expected to be a critical factor in supporting the sustainable development of the aviation sector. UOB looks forward to contributing to the Green Fuel Forward initiative by tapping our industry-specific sustainable financing advisory and solutions, unique network presence across Southeast Asia and working with various ecosystem partners to drive SAF adoption. |